A creative problem analysis and proposal for a motivational research study of the problems currently faced by the fur industry in expanding its market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the problems currently faced by the fur industry in expanding its market
Box Number	41
Report Number	943A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1957 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Fur Label Authority
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Fur Label Authority Go to Business Biographies
Method	Interview; Observation; Test
Keywords	clothes, fashion, fur, female consumer, animal, product personality, housewife, modernity, price, pricing, retail, economic condition, social status, magazine, magazine advertising Go to Glossary
Language	English
Document linked to	Tables - progress report Fur Label Authority Interim memorandum for the Associated Fur Manufacturers, Inc. Blueprint for action: Fur Blueprint for Action for the Opening Up of Lines of Communication between the Fur Industry and the Potential Fur Owner Appendix: fur photograph projective test