A creative problem analysis and proposal for a motivational research study of the sales, advertising, packaging and merchandising problems of Reynolds Wrap - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales, advertising, packaging and merchandising problems of Reynolds Wrap
Box Number	31
Report Number	815A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1956 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Buchanan & Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Reynolds Metal Company Go to Business Biographies
Brand	Reynolds Wrap
Method	Interview; Observation; Test
Keywords	food, packaging, marketing, advertising, housewife, product personality, customer profiling, children, men, public relations, cost Go to Glossary
Language	English
Document linked to	A pilot study of Reynolds Crystal Wrap Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil A pilot study of Reynolds Ready Wrap Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil (revision of 815.1A)