A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Powder Room facial tissue - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Powder Room facial tissue
Box Number	17
Report Number	470.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1957 Find out more about this year
Document Type	Report
Industry	Personal Products; Household Goods
Commissioned by	Pacific Coast Paper Mills of Washington
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pacific Coast Paper Mills of Washington Go to Business Biographies
Method	Interview; Observation; Test; Focus Group
Keywords	paper product, packaging, tissue paper, toiletries, men, women, male consumer, female consumer, hygiene, cosmetics, ideal brand model, corporate image, product personality, brand association, competitor analysis, brand loyalty, product differentiation, child consumer, color, advertising, testing, projective techniques Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Pacific Coast Paper Mills of Washington