A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Lane Bryant stout women's clothes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Lane Bryant stout women's clothes
Box Number	21
Report Number	562A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1955 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Harry Schneiderman, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lane Bryant, Inc. Go to Business Biographies
Brand	Lane Bryant
Method	Interview; Observation; Test
Keywords	plus-size clothing, fashion, women, female consumer, sales, advertising, brand association, product personality, self-image, body image, brand loyalty, target market, social status, ideal brand model, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	Increasing Lane Bryant's mail order sales: a motivational research study A creative memorandum to provide additional validation for the Lane Bryant motivational research study