A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of the Trimble line - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of the Trimble line
Box Number	24
Report Number	638A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Trimble, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Trimble, Inc. Go to Business Biographies
Brand	Trimble
Method	Interview; Observation; Test
Keywords	children's furniture, sales, advertising, media, motherhood, ideal brand model, gift, brand loyalty, product personal, brand association, competitor analysis, social status, point-of-purchase display, promotion, psychometric testing Go to Glossary
Language	English