A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Pontiac automobiles - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Pontiac automobiles
Box Number	24
Report Number	640A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	MacManus John & Adams, Inc., New York
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Motors Corporation Go to Business Biographies
Brand	Pontiac
Keywords	automobile, car, sales, advertising, promotion, product personality, brand association, ideal brand model, word-of-mouth advertising, social status, women, female consumer, automobile dealer Go to Glossary
Language	English