A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Chesterfield and L&M cigarettes - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Chesterfield and L&M cigarettes
Box Number	26
Report Number	693A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1955 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Cunningham & Walsh, New York
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Liggett & Myers Tobacco Company Go to Business Biographies
Brand	Chesterfield; L&M
Method	Interview; Test
Keywords	cigarette, smoking, tobacco, advertising, packaging, merchandising, product personality, brand association, women, female consumer, social status, young adult consumer, word-of-mouth advertising, ideal brand model, brand loyalty, brand switching, psychometric testing, projective techniques Go to Glossary
Language	English