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Title A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Old Cabin Still whiskey
Box Number 26
Report Number 716A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Stitzel-Weller Distillery, Inc., Louisville, Kentucky
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Old Cabin Still
Method Interview; Observation; Test
Keywords
Language English
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