A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Howard Stores Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Howard Stores Corporation
Box Number	40
Report Number	926A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Howard Stores Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Howard Stores Corporation Go to Business Biographies
Method	Interview
Keywords	clothing, fashion, masculinity, men, male consumer, gender, competitor analysis, fabric, suit, customer profiling, word-of-mouth advertising Go to Glossary
Language	English
Additional information	Includes photographs of tests in progress.