A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Porter-Cable's Mark XXVI riding mower - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Porter-Cable's Mark XXVI riding mower
Box Number	40
Report Number	927A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	Fellows Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Porter Cable Machine Company Go to Business Biographies
Method	Interview
Keywords	lawn mower, social status, marketing, brand association, name, safety, power tool, masculintiy, men, male consumer Go to Glossary
Language	English
Additional information	Includes photographs of tests in progress.