A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of White's Furniture - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of White's Furniture
Box Number	41
Report Number	937A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1957 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	White's Furniture, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	White's Furniture, Inc. Go to Business Biographies
Brand	White's
Method	Interview; Observation; Test
Keywords	furniture, homeware, fashion, color, price, pricing, customer profiling, social status, maturity, family, housewife Go to Glossary
Language	English