A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Avalon and Sea Glory tuna - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Avalon and Sea Glory tuna
Box Number	41
Report Number	947A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1957 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	South Coast Fisheries, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	South Coast Fisheries, Inc. Go to Business Biographies
Brand	Avalon; Sea Glory
Method	Interview
Keywords	canned food, fish, food habit, buying behavior, health food, seafood, religion, radioactivity, color, packaging, pricing Go to Glossary
Language	English