A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Linde star gems - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Linde star gems
Box Number	41
Report Number	951A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1957 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	J. M. Mathes, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	J. M. Mathes, Inc. Go to Business Biographies
Brand	Linde
Method	Interview; Observation; Test
Keywords	jewelry, public relations, merchandising, luxury, fashion, social status, buying behavior, diamond, husband, marriage, gift, color, consumer trend, distributor Go to Glossary
Language	English