A creative problem analysis and proposal for a motivational research study of the strengths and weaknesses of the Sealright Company's ice cream container - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the strengths and weaknesses of the Sealright Company's ice cream container
Box Number	40
Report Number	932A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Fellows Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sealright Company Go to Business Biographies
Brand	Sealright
Method	Interview; Test; Observation
Keywords	food containers, packaging, ice cream, snack, flavor, brand loyalty, manufacturing, shape, color, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	The meaning of roundness and squareness in ice cream containers Possible applications of motivational research to the sales, advertising, and packaging problems of Sealright Company, and the Porter Cable Company