A creative problem analysis and proposal for a motivational research study on automobile club membership - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study on automobile club membership
Box Number	67
Report Number	1448A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1961 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	American Automobile Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Automobile Association Go to Business Biographies
Brand	AAA
Method	Interview; Test; Focus Group
Keywords	automobile, club, car, male consumer, family, security, insurance, corporate image, product personality, psychometric testing, buying habits, brand awareness Go to Glossary
Language	English