A creative problem analysis and proposal for a motivational research study on future directions for Atlantic Sugar Refineries Limited - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study on future directions for Atlantic Sugar Refineries Limited
Box Number	52
Report Number	1142A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1959 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Atlantic Sugar Refineries Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Atlantic Sugar Refineries, Ltd. Go to Business Biographies
Brand	Atlantic
Method	Interview; Observation; Test
Keywords	brand, housewife, sugar, marketing, promotion, candy, packaging, product personality, competitor analysis, brand choice, corporate image, consumer trend, manufacturing, modernity, old fashioned, brand loyalty, signs and symbols, symbolism, logo, color, name, psychometric testing Go to Glossary
Language	English