A creative problem analysis and proposal for a motivational research study on the best new markets and sales appeals for Omega watches - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study on the best new markets and sales appeals for Omega watches
Box Number	32
Report Number	830A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1956 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Lewin, Williams, & Saylor, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Norman M. Morris Corporation Go to Business Biographies
Brand	Omega
Method	Interview; Observation; Test
Keywords	wrist watch, jewellery, design, quality, price, pricing, brand choice, sales, corporate image, symbolism, brand preference, gift, brand association, gender, symbolism, social psychology, psychometric testing Go to Glossary
Language	English