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Field name | Value |
---|---|
Title | A creative problem analysis and proposal for a motivational research study on the sales, advertising and promotional problems of Lionel Corporation |
Box Number | 53 |
Report Number | 1196A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Toy and Game |
Commissioned by | Lionel Corporation |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Lionel |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A pilot survey of present-day attitudes toward model electric trains |