A creative problem analysis and proposal for a motivational research study to determine the sales and advertising problems of tablets for decreasing pre-menstrual tension - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study to determine the sales and advertising problems of tablets for decreasing pre-menstrual tension
Box Number	40
Report Number	918A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Russel M. Seeds Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Russel M. Seeds Company Go to Business Biographies
Method	Interview
Keywords	attitude, menstruation, female consumer, health, sales, advertising, housewife, drug, medicine, medical supplies, research study Go to Glossary
Language	English
Additional information	Analysis of the psychology of menstruation from the male perspective.