A creative problem analysis and proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study
Box Number	43
Report Number	983A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Agence Dupuy
Conducted by	l'Institut Français pour l'etude des motivations
Place	Paris, France
Company	C. L. C. Go to Business Biographies
Method	Interview; Test
Keywords	dairy product, brand choice, buying habit, promotion, female consumer, housewife, children, competitor analysis, milk, psychometric testing Go to Glossary
Language	English
Document linked to	Rapport preliminaire relatif a l'etude psychologique de la Centrale Laitiere de Casablanca et de ses produits Three Centrale Laitiere de Casablanca Proposals (English) Three Centrale Laitiere de Casablanca Proposals (French)