A creative problem analysis and proposal for a pilot motivational research study on two specific marketing problems of Pez in the U.S. market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a pilot motivational research study on two specific marketing problems of Pez in the U.S. market
Box Number	51
Report Number	1124A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1958 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Pez-Haas, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pez-Haas, Inc. Go to Business Biographies
Brand	Pez
Method	Interview; Test; Consultation
Keywords	candy, consumer trend, children, child consumer, snack, buying habit, promotion, price, pricing, packaging, psychometric testing, television advertising, public relations, competitor analysis, personality profiling Go to Glossary
Language	English
Document linked to	A pilot motivational research study on "Lonicot" Lonicot Progress memorandum on a motivational research study for "Lonicot"