A creative problem analysis and proposal for a research program for the Sterling Silversmiths Guild of America - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A creative problem analysis and proposal for a research program for the Sterling Silversmiths Guild of America
Box Number	31
Report Number	828A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1956 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Sterling Silversmiths Guild of America
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sterling Silversmiths Guild of America Go to Business Biographies
Method	Interview; Observation; Test; Questionnaire
Keywords	silver, silverware, tableware, advertising, promotion, market segmentation, marriage, men, salesmen, individual, design, signs and symbols, purchasing, attitude, social status, product personality, cost Go to Glossary
Language	English
Document linked to	A motivational research study of the sales and advertising problems of sterling silver A motivational research study of the sales and advertising problems of sterling silver Analysis of resistances to the everyday use of sterling silver Proposal for quantitative phase of research program for the Sterling Silversmiths Guild of America A report on a qualified validation phase of a motivational research study on sterling silver Proposal for a motivational study of the effectiveness of the advertising campaign currently sponsored by the Silversmiths Guild A motivational research report on the extent and the depth of penetration of the sterling silver radio campaign Proposal for a motivational study of the effectiveness of the advertising campaign currently sponsored by the Silversmiths Guild

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