A creative problem analysis and suggested areas for motivational research for Oscar Mayer & Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and suggested areas for motivational research for Oscar Mayer & Company
Box Number	57
Report Number	1269E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Oscar Mayer &, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Oscar Mayer, Co. Go to Business Biographies
Brand	Oscar Mayer
Method	Interview; Observation; Test
Keywords	brand loyalty, female consumer, food, housewife, meat, processed food, nutrition, marketing, quality, nutrition, price, pricing, family, name, corporate image, competitor analysis, brand choice, psychometric testing, promotion Go to Glossary
Language	English