A creative problem analysis and suggested areas of research of the sales and advertising problems of the British Motor Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and suggested areas of research of the sales and advertising problems of the British Motor Corporation
Box Number	34
Report Number	857A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	F. H. Hayhurst Co., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	British Motor Corporation, Ltd. Go to Business Biographies
Brand	British Motor Corporation
Method	Interview; Observation; Test
Keywords	automobile, sports car, promotion, product personality, social psychology, consumer trend, corporate image, price, pricing, brand choice, word-of-mouth advertising, psychometric testing, women Go to Glossary
Language	English
Document linked to	Summary of a progress report on the sales and advertising problems of the British Motor Corporation Executive summary of the sales and advertising problems of the British Motor Corporation A motivational research study of the sales and advertising problems of the British Motor Corporation