A creative problem analysis and suggested areas of research of the sales problems of Electrolux vacuum cleaners - Market Research and American Business, 1935-1965 - Adam Matthew Digital

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A creative problem analysis and suggested areas of research of the sales problems of Electrolux vacuum cleaners
Box Number	34
Report Number	862A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Aktiebolaget Elektrolux
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Electrolux, S. A. Go to Business Biographies
Brand	Electrolux
Method	Interview; Observation; Test
Keywords	cleaning, household appliance, housewife, vacuum cleaner, female consumer, electric appliance, product personality, corporate image, merchandising, promotion, hygiene, social psychology, salesman, sales person, family, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	The sales and advertising process of Swiss-Electrolux - a progress report Rapport prèliminaire pour une ètude des motivations Electrolux "aspirateur" Rapport prèliminaire pour une ètude des motivations Electrolux "image" Prèrapport d'une ètude psycho-sociologique des reprèsentants de la socètè Electrolux A motivational research study on the employee recruitment and employee relations problems of Swiss-Electrolux Final report on Electrolux Proposal for a motivational study on the features and design of a new vacuum cleaner for the French market Blueprint for action on the vacuum cleaner study Letter proposal re: image of manager of Electrolux, Paris

Previous Item Next Item