A creative problem analysis and suggested areas of research on Flambeau and other Faberge perfumes and colognes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and suggested areas of research on Flambeau and other Faberge perfumes and colognes
Box Number	32
Report Number	844A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1956 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Faberge
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Faberge Go to Business Biographies
Brand	Faberge
Method	Interview; Observation; Test
Keywords	perfume, female consumer, housewife, scent, corporate image, product personality, quality, competitor analysis, brand choice, word-of-mouth advertising, packaging, label, labelling, name Go to Glossary
Language	English