A creative problem analysis of Nationwide's Virginia safety campaign advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis of Nationwide's Virginia safety campaign advertising
Box Number	27
Report Number	723E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1956 Find out more about this year
Document Type	Report
Industry	Financial Services; Automotive
Commissioned by	Nationwide Mutual Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nationwide Mutual Insurance Company Go to Business Biographies
Brand	Nationwide
Method	Interview; Test
Keywords	driving, driver, automobile, car, safety, advertising, testing, advertisement effectiveness test, advertising mail Go to Glossary
Language	English
Additional information	This document is listed in the Hagley Library catalogue as723A.
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