A creative problem analysis of eleven Nationwide television commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis of eleven Nationwide television commercials
Box Number	28
Report Number	748E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Nationwide Mutual Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nationwide Mutual Insurance Company Go to Business Biographies
Brand	Nationwide
Method	Interview
Keywords	insurance, finance, television advertising, television commercial, advertisement effectiveness test, testing, brand, name, cartoon, family, health, medical insurance, sales person, salesman, automobile Go to Glossary
Language	English
Document linked to	A creative analysis of advertisement "If you want my honest opinion" A creative analysis of the advertising series: "What you should know about your ____"