A creative problem analysis on Caperns seed based on limited field work - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis on Caperns seed based on limited field work
Box Number	71
Report Number	1532A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture
Commissioned by	Robert Sharp & Partners, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Caperns, Ltd. Go to Business Biographies
Method	Interview
Keywords	animal food, marketing, pet food, buying habits, brand choice, buyer motivation, word-of-mouth advertising, brand loyalty, packaging, personality profiling, slogan, name Go to Glossary
Language	English
Document linked to	A creative memorandum on dog foods