A creative psychological research report on the sales and advertising problems of Zee toilet paper - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A creative psychological research report on the sales and advertising problems of Zee toilet paper
Box Number	11
Report Number	305.1D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1953 Find out more about this year
Document Type	Report
Industry	Household Goods; Personal Products
Commissioned by	J. J. Weiner Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Crown Zellerbach Corporation Go to Business Biographies
Brand	Zee
Method	Interview; Test
Keywords	packaging, paper product, toliet paper, buyer motivation, design, color, product personality, sales, advertising, brand, name, language, brand loyalty Go to Glossary
Language	English
Document linked to	A proposal for a package test study for the Chiffon brand table napkins, facial tissues, and bathroom tissue Creative research memo on Zellerbach paper napkins A proposal for a motivational research study for the Chiffon brand table napkins, facial tissues and bathroom tissue