A creative research memo on improving the competitive position of an airline - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative research memo on improving the competitive position of an airline
Box Number	31
Report Number	812E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1956 Find out more about this year
Document Type	Memorandum; Report
Industry	Travel and Tourism
Commissioned by	Brooke, Smith, French & Dorrance, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	air travel, aeroplane, flying, brand choice, trust, food, product personality, color, signs and symbols, women, children Go to Glossary
Language	English