A creative research memo on the motivations which influence "saving" and the selection of a savings institution - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative research memo on the motivations which influence "saving" and the selection of a savings institution
Box Number	50
Report Number	1088CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1958 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	Wade Advertising Agency, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Great Western Savings & Loan Association Go to Business Biographies
Keywords	bank, finance, savings, money, fashion, loan, investment, corporate image, security Go to Glossary
Language	English