A creative research report on the sales and advertising problems of the Southern Pacific R. R. - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative research report on the sales and advertising problems of the Southern Pacific R. R.
Box Number	11
Report Number	299D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1953 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	J. J. Weiner Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Southern Pacific Company Go to Business Biographies
Method	Interview
Keywords	railroad, railway travel, transport, research, advertising, brand association, children, comic strip Go to Glossary
Language	English