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Title A creative research study of "your Nationwide representative's pledge of service"
Box Number 31
Report Number 823.2E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services
Commissioned by Nationwide Insurance Companies
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Nationwide
Method Interview
Keywords
Language English
Document linked to A creative memorandum and problem analysis on Nationwide sales kits and folders
A creative problem analysis of the adman's course of the Nationwide experimental program