A diagnostic appraisal of four Sears "DieHard" advertisements - Market Research and American Business, 1935-1965

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Field name	Value
Title	A diagnostic appraisal of four Sears "DieHard" advertisements
Box Number	94
Report Number	2138A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	19 Feb 1968 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	J. Walter Thompson Company
Company	Sears, Roebuck and Company Go to Business Biographies
Brand	DieHard
Method	Interview
Keywords	advertising, automobile supplies, male consumer, marketing, car, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	A test of four advertisements for "DieHard" batteries A test of four advertisements for "DieHard" batteries - executive summary