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Title A draft proposal for a motivational research program designed to develop information which can be used to increase sales of advertising lineage in The American Weekly
Box Number 28
Report Number 762A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by American Weekly (New York, N.Y.)
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand The American Weekly
Method Interview; Observation; Test
Language English