A draft proposal for a motivational research study of the sales and advertising problems of Imperial Oil Company of Canada - Market Research and American Business, 1935-1965

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Field name	Value
Title	A draft proposal for a motivational research study of the sales and advertising problems of Imperial Oil Company of Canada
Box Number	30
Report Number	795A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1956 Find out more about this year
Document Type	Proposal
Industry	Energy and Utilities
Commissioned by	Imperial Oil Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Imperial Oil Limited Go to Business Biographies
Brand	Imperial Oil
Method	Interview; Observation; Test
Keywords	oil, gasoline, gas, petrol, petroleum, fuel, service station, automobile, car, driver, sales, advertising, promotion, attitude, brand association, corporate image, product personality, pricing, sales, brand loyalty, merchandising, buying habit, teenager, teenage consumer, women, female consumer, pricing, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study for Imperial Oil