A draft proposal for a motivational research study of the sales and advertising problems of Mercury automobiles - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A draft proposal for a motivational research study of the sales and advertising problems of Mercury automobiles
Box Number	28
Report Number	761A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1956 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Ford Motor Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ford Motor Company Go to Business Biographies
Brand	Ford; Mercury
Method	Interview; Observation; Test
Keywords	automobile dealer, car, sales, advertising, promotion, product personality, brand association, symbolism, signs and symbols, ideal brand model, individual, brand loyalty, word-of-mouth advertising, social status, youth, women, female consumer, projective techniques, psychometric testing Go to Glossary
Language	English