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Field name | Value |
---|---|
Title | A field research memorandum and taste test of consumer evaluations of Boscul and Maxwell House coffees |
Box Number | 20 |
Report Number | 551C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Food and Drink |
Commissioned by | Arndt, Preston, Chapin, Lamb and Keen, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Boscul; Maxwell House |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the sales and advertising problems of Boscul coffee |