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Title A field research memorandum and taste test of consumer evaluations of Boscul and Maxwell House coffees
Box Number 20
Report Number 551C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Food and Drink
Commissioned by Arndt, Preston, Chapin, Lamb and Keen, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Boscul; Maxwell House
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a motivational research study of the sales and advertising problems of Boscul coffee