A fresh look at the concept of "seasoned in butter" canned vegetables - a motivational research proposal - Market Research and American Business, 1935-1965

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Field name	Value
Title	A fresh look at the concept of "seasoned in butter" canned vegetables - a motivational research proposal
Box Number	94
Report Number	2148A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1968 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Libby, McNeill & Libby
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Libby, McNeill & Libby Go to Business Biographies
Brand	Libby's
Method	Interview; Test
Keywords	female consumer, canned food, purchasing, marketing, vegetable, housewife, health, nutrition, packaging, price, pricing, flavor, name, promotion, product personality Go to Glossary
Language	English