A memo on tentative findings - Market Research and American Business, 1935-1965

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Field name	Value
Title	A memo on tentative findings
Box Number	35
Report Number	873.1B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1957 Find out more about this year
Document Type	Memorandum
Industry	Office and Stationery
Commissioned by	Mosler Safe Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Mosler Safe Company Go to Business Biographies
Brand	Mosler
Keywords	safe, security, vault, bank, atomic bomb, finance, fear, promotion, marketing, public relations, money, advertising Go to Glossary
Language	English
Document linked to	Proposal to undertake preliminary motivational research on present and newly developed trademarks and test such designs among bankers, dealers and business men Key findings about Mosler safe A motivational research study on the sales and advertising problems of Mosler record safes Supplementary memo on pilot study of bank executives' reactions to new Mosler vaults