A memo on the sales and advertising problems of Satina - Market Research and American Business, 1935-1965

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Field name	Value
Title	A memo on the sales and advertising problems of Satina
Box Number	7
Report Number	130E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1952 Find out more about this year
Document Type	Memorandum
Industry	Household Goods
Commissioned by	Foote, Cone & Belding
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Method	Interview
Keywords	housewife, women, female consumer, household appliance, laundry starch, ironing, attitude, guilt, sales, advertising, cartoon, language Go to Glossary
Language	English