A memorandum on the impact of Audaplex programming in supermarkets - Market Research and American Business, 1935-1965

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Field name	Value
Title	A memorandum on the impact of Audaplex programming in supermarkets
Box Number	66
Report Number	1434B.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	26 Dec 1961 Find out more about this year
Document Type	Memorandum
Industry	Retail and Wholesale
Commissioned by	Audaplex Corporation of America
Company	Audaplex Corporation of America Go to Business Biographies
Brand	Audaplex
Method	Interview
Keywords	supermarket, grocery trade, housewife, female consumer, buying habits, buyer motivation, music, purchasing, radio advertising, sound Go to Glossary
Language	English
Document linked to	A research study to determine the motivation response patterns of the supermarket shopper when exposed to musical programs An interim report on the impact of Audaplex programming in supermarkets A motivational research study on the impact of Audaplex programming in supermarkets