A memorandum updating our progress report of August, 1961 (Beta Sigma Phi) - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A memorandum updating our progress report of August, 1961 (Beta Sigma Phi)
Box Number	66
Report Number	1419B.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	30 Nov 1961 Find out more about this year
Document Type	Memorandum
Industry	Sport and Leisure
Commissioned by	Walter W. Ross and Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Walter W. Ross and Company, Inc. Go to Business Biographies
Brand	Beta Sigma Phi
Method	Interview; Test
Keywords	attitude, community, social psychology, public opinion, social status, sorority, family, old fashioned Go to Glossary
Language	English
Document linked to	A preliminary progress report on membership problems and opportunities of Beta Sigma Phi A memorandum further exploring membership opportunities of Beta Sigma Phi A motivational research pilot study on Beta Sigma Phi