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Title A motivation appraisal of the Our House program
Box Number 71
Report Number 1531C1
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Broadcasting
Commissioned by A. B. C. Television, Ltd.
Conducted by Ernest Dichter Associates, Inc.
Place London, UK
Company
Brand ABC
Method Questionnaire
Keywords
Language English
Document linked to Study to determine psychological appeals and resistances to the T. V. programme Our House, and to suggest methods by which the appeal of the programme may be strengthened
An outline of an experimental investigation measuring the psychological impact of print advertisements as compared to television commercials