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Title A motivation research study on increasing the sales of AMPHORA tobacco, vol. II
Box Number 110
Report Number 2521C Vol.II
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Tobacco
Commissioned by Douwe Egberts Tobacco, Co.; Douwe Egberts, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Yorktown Heights, New York
Company
Brand AMPHORA
Method Interview; Focus Group; Test
Keywords
Language English
Document linked to Preliminary draft: increasing the sales of AMPHORA tobacco
Increasing the sales of AMPHORA tobacco: a proposal for a motivation research study
A motivation research study on increasing the sales of AMPHORA tobacco, vol. I