A motivation study on Siemens' image and advertising in the United States - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivation study on Siemens' image and advertising in the United States
Box Number	104
Report Number	2394C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1971 Find out more about this year
Document Type	Report
Industry	Electronics and Technology
Commissioned by	Siemens A.G.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Siemens AG Go to Business Biographies
Brand	Siemens
Method	Interview
Keywords	electric, advertising, marketing, promotion, brand association, corporate image, signs and symbols, design, communication, Canada, Germany Go to Glossary
Language	English
Document linked to	Siemens proposal – motivational analysis of international and American Siemens ads