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Title A motivation study on the marketing of Piels beer in the 1970s
Box Number 100
Report Number 2264C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Piel Brothers
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Piels
Method Interview; Focus Group; Test
Keywords
Language English
Document linked to Preliminary draft - proposal for a motivation study on the marketing of Piels Beer in the 1970s