A motivational analysis of new Super Tabcin storyboard and film strip - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational analysis of new Super Tabcin storyboard and film strip
Box Number	29
Report Number	778TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1958 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Miles Laboratories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Miles Laboratories Go to Business Biographies
Brand	Super Tabcin
Method	Interview; Test; Focus Group
Keywords	drug, health, pharmaceutical, antihistamine, television advertising, television commercial, product differentiation, testing, test, audience analysis Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on how to make Tabcin stand out as a cold remedy A motivational research study of the sales and advertising problems of Tabcin, an anti-histamine cold remedy of the Miles Laboratories, Inc. MRP report to Miles Laboratories [re: explanation of motivational response patterns]