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Title A motivational and marketing study on bananas, resp. Chiquita bananas in Germany
Box Number 116
Report Number 2713C (English)
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by United Fruit Continental; Young and Rubicam, Ltd.
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Brand Chiquita
Method Interview
Keywords
Language English
Document linked to Motiv- und Marketingstudie über Bananen bzw. Chiquita-Bananen beim Handel Deutschland